Super Easy Appointment Reminder Messaging

Super Easy Appointment Reminder Messaging

We have exciting news for business owners in the greater Columbia SC area!  We are now able to offer an appointment reminder service for local businesses to use!  It does not get any easier than this for a business to schedule reminders for their clients or patients.  No, really.  We will set up the remind message wording and the frequency of the reminders.  All the business needs to do is enter their client’s or patient’s name, phone number, next appointment date/time, and email address if you want to also send an email reminder.  The input screen is on the right.

You might already have an appointment reminder program sitting on your computer and are not using it because it is too difficult to figure out, or too time consuming.  We have solved both of these issues.



Reminders Are Sent As Text Messages, Push Notifications, and/or Email

You can choose if you want your reminder messages to be sent as either a text message, a push notification (to a phone and computer), or as an email.  Choose one or all three!  Again, we will set up what messages get sent in what format.  All you will need to do is help finalize the actual wording of the messages with us.  Then, you or your staff will enter in your customers or patients name, phone number and next appointment date/time when they are set.

Appointment Reminder Input Screen

1.  Your customers will receive an initial text message to give permission to send text messages to their phones.



SMS Appointment Reminder Text

2.  Each message then, will have a link to an individual appointment details page for the customers.y  our customers can send a message back to you with questions or to reschedule.  This message can be sent to you via email and/or text message.


Appointment Reminder Detail Screen

1.  Your customers will receive an initial text message to give permission to send text messages to their phones.

SMS Appointment Reminder Text

2.  Each message then, will have a link to an individual appointment details page for the customers.y  our customers can send a message back to you with questions or to reschedule.  This message can be sent to you via email and/or text message.

Appointment Reminder Detail Screen

Wish You Could Send a Message to ALL Your Customers on the Fly?

Sending individual appointment reminders is only half the power of this system.  You can also send a mass text and/or push notification to ALL your customers who are in your database.  This is huge, for the open rate of text messages and push notifications is close to 100%! Again, we have made this as easy as possible all you need to do is type your message.  We take care of the rest.  We can show you in person how all this works in about 3 minutes.  That’s how simple it is.

Designs By Kessler is here to answer any questions you may have on getting set up to send appointment reminders to your business’s customers.  Do not hesitate to contact us!

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Appointment Reminders Columbia SC Infographic

Push Notifications for Chiropractors

Communicating with ones chiropractic patients just got a lot easier!  The Customer Communication Platform that Designs By Kessler has created works great for any business, but especially for chiropractors in the greater Columbia SC area.

Keeping ones chiropractic practice in the minds of ones patients is important we know.  Our push notification system allows for chiropractors to do just that and a lot more.

Benefits of Custom Push Notifications for Chiropractors

  • Increased name recognition
  • Encourage repeat appointments
  • Share tips and advice on healthy living and any type of medical educational information
  •  Share a behind-the-scenes look at ones practice, employees and oneself
  • By sharing more about oneself and business, trust and loyalty will grow with ones patients.
  • Encourage sharing ones business with others
  • Share photos, video, just about any content one wants
  • Create a customer appreciation area
  • Share office hour changes or any type of updates that all patients need to know

Designs By Kessler takes care of scheduling and publishing all your notifications you want to send.  We will train you on good ways of writing what you want your patients to know.  We are not just technology people – we are also highly trained educators (Craig has a Master’s Degree in Education). Communicating via mobile technology is different than traditional advertising and marketing, and we want you to be able to use it effectively.

Back Home. . .

Push Notifications for Chiropractors Infographic

Contact Us to Learn More

Dealing With Unofficial Facebook Pages

Dealing With Unofficial Facebook Pages

My first thought on writing a short article on why to make sure businesses have claimed ALL of their Facebook pages, is that the businesses that have unclaimed Facebook pages are not the ones who will ever see this post to read it.  However, if my marketing tactics work out according to plan, they will decide to click on the link to this article which I will send them.


If a Facebook page is verified, it will have a circled check mark.

What Are Unofficial Pages and Why Are They a Problem?

Unofficial Facebook pages, or as I like to call them, unclaimed pages, are created in typically two ways.  The first is from Facebook creating what it feels is a page for an actual business.  Kind of like how Google makes a listing for businesses they believe are actual businesses.  Both companies are trying to help all businesses out by creating a page on their platform in hopes that all businesses will claim them and put more content on them.

The second way that unofficial Facebook pages are created is when a user checks into a business before that user finds the official Facebook page of the business or before one has been created. When this happens, Facebook creates its own unofficial Facebook page for that person to check into.  So again, Facebook is really trying to make it easy for users to connect with businesses and for businesses to have a presence for customers.

The problem, though, is when these check-ins, or reviews that are left are not for positive reasons.  All businesses owners know that they will not be able to satisfy every customer every time.  A few highly motivated customers wishing to make sure the world knows of their bad experience can have a big impact on a business’s reputation. And, in this case, without a business even knowing these unofficial pages exist!

Sure, it seems easy enough to notice that these unofficial pages have not been claimed by a business, for there are no profile or cover photos.  The problem is with users being able to suggest edits to the business information and leave unmoderated reviews.  Sometimes, employees create pages for a business, which may sound helpful in theory for the non-tech business owner, but it can be a messy situation if that employee becomes a not-so-happy-former-employee.

Oh, this same thing can happen with other websites like Foursquare and Yelp too. So, take a few minutes once a month and do a Google search of ones business name and see what comes up.  Don’t be afraid to search a few pages deep too.

Unofficial Facebook Page Example

Brand Recovery Steps

To see what page or pages are floating around on Facebook, simply do a search in Facebook of ones business name. Try different possible names if one has a business name that is longer but sometimes shortens it.

If one has not claimed the unofficial Facebook page that Facebook has graciously created for ones business, it is super easy enough to claim it.  Just click on the “Is This Your Business?” and follow the steps it prompts.

If there is one or more unofficial Facebook page(s) for ones business they can be either removed or merged.  Both require the page to first be claimed.  Once claimed it can be deleted in the settings section.  Merging a page is not a difficult process we can easily assist one with.  In a nut shell, the page gets claimed, then combined with a page that is already being used.  Likes and check-ins will be merged with the original page too.

For Those Unable to Claim a Facebook Page

For those without access to a page the first option is the report the page to Facebook.  Click the three dots below the cover photo and select “Report Page”.

A second option is to fill out a form and contact Facebook directly. They review Intellectual Property claims like trademark and copyright infringements.  Here’s the link:

Handling Negative Reviews

In a perfect world, a business owner could only select the reviews he or she wants to have visible.  However, that is not the case.  Reviews can either be turned on or off.  So, if one has lots of negative reviews, it would be best to just turn them all off.  If one has lots of excellent reviews on other directory or review websites, consider posting a link on Facebook to some of those reviews.

A proactive way to counteract negative reviews is to work at getting a lot more positive reviews so ones overall star rating is positive.  Math was not my forte in school but the higher number of overall positive ratings will diminish the power of one or a few negative ratings.  Also, one is able to respond to negative reviews and should! Many times, a business owner can rectify a negative customer experience and the customer may remove the negative review.  However, even if the negative is not removed, a potential customer may be impressed with the actions and resolution the business owner publicly took to correct the situation.

Reach Out for Assistance With Any of These Ideas


Craig Kessler

Craig Kessler

Owner and Principal Designer


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How to Send Push Notifications

Here is a cool sample for a custom push notification post.

How It Works:

  1. We have a separate website login for you to access.
  2. You can enter whatever text, information, details that you want for an event, promotion, notice, that you want your audience to receive in an easy web editor (it looks pretty much like using any text editing program like Microsoft Word).
  3. Add any photos you want too!
  4. Type what the text notification text will be in a separate box.
  5. Drop us an email that you have a notification drafted and we will do the rest!

Why Is This Awesome To Use?

  1.  When one of your app users clicks on the notification you send them, they will go directly to the link that has the full length notification you have entered.  Any notification can link anything you want.  Instead of it just being a 140 character notification that can only be read once, you can send your audience to something longer that gives as much detail as you want. . .along with as many photos as you want!
  2. Also, your past notifications will be saved in the app and can be looked anytime a user want to see them.  We can delete them at any point in the future you would like us to.